The process of affecting the online visibility of a website in a Search Engine unpaid results, often referred to as “natural”, “organic”, or “earned” results.

Marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Marketing on Websites and applications that enable users to create and share content or to participate in social networking, this can be ‘organic’ or ‘paid-for’. Social Media is also an important Customer Service channel.

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.